Back Link Structure Analysis
In simple terms your back-link structure is the number and type of sites that link to you and the type of text that is used in the actual link. If you can imagine that 10 sites link to your site. Each of these sites has a back link structure also which inherently becomes a part of your back link structure. Google and other search engines can analyse this back-link structure and use it to decide on your importance or ranking.
As a result of this analysis by Google and other search engines, link building is an an important aspect of optimising your site for search engine traffic. Link building involves identifying possible, valuable, link partners and getting a link placed on their site to your site.
