Email Marketing

SPAM : SELF PROJECTING ADVERTISING MAIL

SPAM has developed a bad name of the last number of years, and rightly so, due to the those who have hijacked the concept. There isn't a person on the planet who hasn't received an email not know where or who it was from. However, using a well managed, well controlled email marketing system can be a very effective way of keeping in touch with your current and prospective customers who request to receive your business information. This is called 'Permission Based Email Marketing' not spamming.

Permission based or 'Opt-in' email marketing is on of the most tried and trusted way of generating focused traffic for your site. By creating a simple form on your site you can entice users ,through a high impact value proposition, to become listed on your mailing list. Permission based email marketing is an effective way of turning interested viewers in to valued customers. Value propositions can differ from business to business but their purpose is always the same - 'Allow us to communicate our business offers you you'

There are a number of laws governing unsolicited mail (CAN SPAM ACT 2003) from business to consumer so it is very important that you make yourself aware of these when planning mail campaigns. Now that you're here, we might as well as try it out on you!!