Email Marketing VS RSS : Pros and Cons
| Internet Marketing Point Of View | |||
| Email : Pro | Email : Con | RSS : Pro | RSS : Con |
Email is Intrusive |
Once opted out - no more contact is possible |
Completely opt in - zero chance of legal action against you |
RSS is non intrusive |
Email is trackable - Click through rates, conversion rates etc easily understood |
Opt out rates increasing due to abuse of email by hugh volume spammers |
Highly focused content delivered to users in highly comprehendible format |
RSS much more difficult to track. |
Emil can be highly formatted to produce visually effective designs(HTML) |
Regulation and laws are being strengthened to enforce opt-in / opt-out procedures |
RSS does not get spam filtered to delivery rate can be considered as 100% |
RSS Reader has to be downloaded and may be off putting to less literate users |
Email is easy to forward to other |
Spoof / Spam creating air of distrust in email marketing |
Number of users accessing RSS technology is increasing |
Little evidence yet to show that RSS drives sales |
