Adword / Pay Per Click Campaigns
It can be quite difficult for a new site to get a solid ranking on Google in the first number of months as your site has to build up a reputation as far as Google concerned. The reason we focus on Google is because they're simply the most popular, especially in Ireland. It can be be very difficult if the site is not in any way optimised. The principles used in the Organic SEO optimisation can be applied to new site to accelerate ranking and to older sites that are not optimised to improve the traffic though the site. This can be a slow process (months).
While this process is taking place a managed Google Adwords campaign is world considering. Google Adwords releases from the ties of a number of keywords as you are allowed to bid on any word that you feel fit.
How it Works : You create an account with Google. Then you create your add that will appear for your listing. Then you select the keywords that you would like your ad to appear for and you will be required to place a bid on these keywords . ARL design can select the keywords that have most potential using specialised keyword analysis tools. Once your bids are set (can be changed as many times as you like) your ad will appear when your keywords are searched on. When somebody clicks on your ad and in to your site, Google logs it and you will be charged what ever value bid you placed on that keyword. This is where the term 'Pay Per Click' evolved. Google will charge your account at the end of the month. Using our site analysis service you will be able to view which of your keywords are the most effective. You can specify daily and monthly budgets that Google will adhere by rigorously.
