Search Engine Optimisation (SEO)

SEO is the process of getting your site listed in the top ranked sited for targeted keywords on sites like Google, Yahoo and MSN search. SEO is optimisation for your site in the Organic links on the main search engines (Difference between Organic and Sponsored links see below).

Keyword Analysis: The keywords are selected based on your particular business and analysis of the keyword popularity on certain search engines. Once your keyword are selected your site is then optimised to match these keywords.

Link Building: This process involves getting other quality sites to link to your site. Google in particular pays close attention to who links to you and how important they are also. This is known as your back link structure.

Web Listing: Having your site listed on web listing is also very important for search engine ranking. There are particular paid listings which are of great interest to Google when it is deciding how important your site is. There are also a number of key free listings that are also very beneficial listings